Protecting the brand
A large retail company had constant problems with counterfeit products being sold online. As soon as they dealt with one fraudulent product site, another one popped up to take its place.
Consumers were buying poor-quality goods, and they often didn’t find out that the product was fake until it failed and they called the company. Consumer confidence was eroding.
Our Intelliagg™ service immediately enabled the company to speed up the detection of fake product sites dramatically. The company no longer had to wait until customers started contacting them with problems – they knew right away when a new site emerged. This enabled their legal department to issue site take downs extremely quickly.
The result has been far fewer customers buying or even seeing fake goods, far fewer complaints and a return of confidence in the brand.